BIME Pro Main Programme
26-10-2023 17:20 : 18:05A conversation with…Alfonso Pérez-Soto
Alfonso Perez Soto is President of Emerging Markets for Warner Music and reports to Simon Robson, Warner Music’s International President. Its emerging markets report covers sub-Saharan Africa, the Middle East and North Africa, India and South Asia, the Eastern Mediterranean and Eastern Europe. These markets are home to 3.2 billion people – around 40 percent of the world’s population – who are increasingly able to access music through a range of digital services that are being monetized for artists and labels. Alfonso has been a key player at Warner Music for many years. He first joined the company in 2005 as vice president of business development for Latin America and U.S. Hispanic markets, and later served as senior vice president of business development and business director for emerging markets. In 2018, he was appointed executive vice president for Eastern Europe, Middle East and Africa. Throughout his career at Warner Music, Alfonso has played a pioneering role in the company’s digital transformation and global expansion. He took many of the learnings from his career in Latin America and applied them to other developing markets. In particular, it has always sought to identify new business models, enhance relationships with key partners and drive additional revenue for artists. Earlier in his career, Mr. Pérez-Soto held senior positions at Nokia, Telefónica and Universal Music Group.