BOGOTÁ 8-11 MAY 2024

BILBAO 29/10 - 01/11 2024

Music and brands

Music and brands: strategic composition

At BIME we know everything about music and more. And in this case, we’ve teamed up with the marketing industry to generate conversations about the long-standing relationship between brands and music.

This proposal seeks to provide BIME attendees with a full day dedicated to exploring the relationship between music and brands. The section “Music and Brands: Strategic Harmony” will provide valuable information on how brands can effectively use music in their marketing strategy, either through their own projects or through sponsorship.

Lectures and panels will offer case studies of successful collaborations between brands and artists, and discuss current trends in the use of music in marketing. In addition, interactive workshops will allow participants to learn how to build a solid music strategy for their brand, as well as discover new music sponsorship opportunities.

With this proposal, BIME will expand its reach and offer an enriching space for music industry professionals, record labels, music streaming companies, industrial property rights societies, promoters and live music companies, and ticketing platforms to connect with brands and explore new ways of collaboration in the music and marketing sphere.

In the previous edition, the BIME Pro program included panels related to brands such as Pernod Ricard, Mahou or Elrow, among many others. It also counted with the participation of great marketing professionals such as Gonzalo Figari, director of Club de Creativos, and Gonzaga Urritia, director of Vampire, among others.