BOGOTÁ 8-11 MAY 2024

BILBAO 29/10 - 01/11 2024

BIME Delegates

Delegates Network

Leveraging our internationalization drive, BIME has established a Latin American Representatives Network from Argentina, Chile, Mexico, Venezuela and Los Angeles. A group of industry professionals: journalists, cultural managers, managers, promoters … who will serve as a bridge between both axes of the Atlantic, promoting new business opportunities for the music sector.


Claudia Pereira. We are Fuego Music

Booker, curator and international developer of musical projects, not only of artists, which she has promoted through the circulation and positioning in different territories, but also of organizations and spaces of diffusion, generating alliances and business between the American continent and Europe, as well as between different structures and institutions. In 2013 he founded his music services agency Somos Fuego Music which currently defends an eclectic and qualitative catalog of artists from Europe, Canada and South America, as well as consulting and advising for different projects. She is currently international delegate of BIME Bilbao – Bogota, Keychange ambassador for Latam, director of the Impacta Musap Residence.


Creator of UpssShot, programmer and co-founder of Paix Fest, co-founder of the Semillas Naranja Program, CEO of Arepa Music, and creator of CRM Contact Music Industry. Otto has experience as a cultural programmer, lecturer, and buyer/moderator at over 20 music fairs such as Womex, Fimpro, Mica, Fimven, Bomm, Circulart, BIME, and Grammys. He’s a member of various associations including ADIMI, Grammys, and MMF LATAM.


Eduardo Sempé. Rock y Reggae Producciones.

Argentine promoter and manager, entrepreneur, cultural manager, creator and producer of different musical projects, such as cycles, tours, parties (Fiestas Clandestinas, D-Lirante, Magica, Mojito Fest) and festivals (B.A. Rock, Zona Rock, Buenos Aires Roots among others). Co-founder and former President of the Latin American Association of Music Managers, ACMMA Director. Director of Rock y Reggae Producciones (Venue Management, Management Agency, Record Label, Concert and Tour Promoter) and currently developing the project Pica Pica, an international Booking Agency focused on Latin America.


Loren Medina. Guerrera PR, Marketing & Management

Owner and founder of Guerrera PR, Marketing & Management is a hybrid agency focused on public relations, marketing, consulting, and brand partnerships representing avant-garde Latin bilingual artists who strive to create their own musical lanes. Prior to opening up Guerrera, Loren founded and co-owned Digital Girl in 2009, a PR and digital marketing company whose client roster included icons such as: Shakira, Maná, Calle 13, Ricky Martin, Romeo Santos, and Aventura, amongst many others and companies such as: AEG, Live Nation, Universal Music, Epic Records, Sony Music, SESAC, Quincy Jones Productions. Loren has worked in the music industry for over 23 years – 14 years as a publicist, consultant and artist manager, 4 years as a product manager at Sony Music Latin and 5 as an artist manager and independent record label owner.

MEXICO (North)

Ulises Sanher.
Equal Music Director

Ulises Sanher, leader of Equal Music, promotes Latin music development through his work as a music supervisor in the USA. Cultural Manager, Promoter, Editorial Direction Music Beyond Music, Speaker and workshop leader in Music Markets such as: Canadian Music Week, Circulart, FIMPRO, MUPA, BIME, Rio Music Buzz, international guest FME (Canada), guest speaker at the Master Class music management by Universite de Valencia, member of the Latin American Association of Music Managers. He served as a Board Member for Mexico in the MMF LATAM during 2016-2018.


Pepita García-Miró. Cernícalo Producciones.

Cultural manager and director of Cernícalo Producciones and Musicandes Asociación Cultural, companies created with the purpose of promoting popular, traditional and ethnic music of Peru and the world. Creator of the concept, direction and production of the Festival Siete Mares (2012-2014 editions) and the App GIRAMOS Pepita works to improve the conditions of the music sector in her country and to spread her music. She is also a singer, composer and leader of the group Encantos Andinos. She is a member of the cultural networks ADIMI, MMF LATAM and CCLA.


Felipe França Gonzalez. Difusa Fronteira

Director and founder of Difusa Fronteira – Núcleo de Integración Cultural Brasil América Latina, which since 2006 carries out the circulation of music projects, theater, dance, workshops and urban interventions of Latin artistic groups on Brazilian soil and of Brazilian groups in other countries of America Latin. Manager of bands like Francisco el Hombre, Felipe is in charge of booking the band Beleia, director of the Festival Mucho! and curator of the Fest Contrapedal (both in São Paulo). He is also a partner in the production company Arueira Expresiones Brasileñas.


Lalo Rojas. Caballeros.

Lalo Rojas is the founder of Caballeros. Based in Mexico City, Caballeros is a platform dedicated to the comprehensive development of projects focused on music. This development is divided into four branches: management, booking, press, sale of merch and promoter of shows.