BIME Pro Main Programme
26-10-2023 10:00 : 10:30The power of music
It explores the deep connection between music, society and the world of brands. We begin by understanding the fundamental role that music plays in our daily lives, from its emotional effects to its ability to unite communities and express cultural identities, as well as its key economic figures.
As we delve into the intersection of music and brands, we discover how this powerful artistic tool becomes an essential pillar in branding strategy. We analyze how music selection can evoke specific emotions and establish emotional connections with consumers. We examine emblematic cases of brands that have capitalized on this connection, transforming the way we perceive them.
From music in advertising campaigns to its role in the customer experience, we explore how brands can leverage this powerful tool to stand out in a crowded marketplace.