BIME Pro Main Programme
26-10-2023 10:55 : 11:40USA vs Spain – The World Cup of Synchronization
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This panel compares and contrasts the sync licensing business on both sides of the Atlantic by delving into the different functions of a music supervisor. We unveil the process of coordinating synchronization licenses from one country to another. We talked about the differences in budgets, as well as the rise of social media advertising versus traditional television advertising. We conclude with the latest trends taking place in both markets, including creative trends and how artists may be affected.