How can strategic alliances help event companies manage and mitigate risks in crisis situations? How can we join forces and not fall into the “every man for himself”? This is a panel designed for collaboration, mutual understanding and long-term relationships between all the companies involved in the construction of an event who will share ideas and experiences for 45 minutes to decipher how they can support each other to survive in difficult times. Success stories of collaborative innovation, sustainability and risk management, demonstrating how strong partnerships can co-create value and foster resilience in the events industry. This is a space where the trust of the allied supplier is fundamental.