Do you want to improve the positive impact of your company? Can you imagine turning purpose into the compass that guides your company towards a new business success? What kind of tools and alliances do you need to achieve it? According to Kantar data, 80% of people have made purchasing decisions based on how responsible a brand is. In a world in need of large-scale change, B Corp companies are leading a business revolution that puts people and the planet at the center. During this session, we will unpack the keys to this new business model and give you a hand to understand how to join this business transformation. How? Through the inspiring stories of ECOALF and AguaNEA, two B Corp companies that will join us in this space and that are leading the change by example. Ready to join this adventure? We are waiting for you to change the rules of the game together!