BIME Pro Main Programme
26-10-2023 17:20 : 18:05Audiovisual and music, the keys to achieve an unbeatable tandem
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Unai Iparragirre
Director Euskal Telebista EITB
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Carmen Aguado
Socia directora de Ecija Canarias Ecija
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Sergi Reitg
Director de contenidos de Premium Content de Iberia & Strategic Project de Latin Iberia Sony Music España
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Alex Ubago
Artista Get In Managment
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Aletxu Echevarria
Executive Producer Kalicon Media
In this panel we will delve into audiovisual productions linked to music and artists.
Competition in the audiovisual market makes it necessary to generate content that is highly attractive to the audience. Among those with the highest engagement are music contents, which have traditionally been difficult to produce due to the acquisition of music rights and the participation of artists.
Today there are new audiovisual formats that demonstrate that music and audiovisual can coexist, be successful programs and generate audiences.
Additionally, these programs can be produced by applying the audiovisual tax incentive systems, among others, the recently launched audiovisual incentive of Bizkaia.
We will present the success case of “Acoustic Home” as an example of musical audiovisual content.