BIME Pro Main Programme
20250506 12:30 : 13:10Out of the Digital Bubble: New Actions in the Field
Ponentes participantes:
Today’s most powerful campaigns don’t interrupt: they integrate. In this conversation, we’ll talk about how brands are using music as a content strategy, not only to amplify their messages, but to co-create stories with artists that authentically connect with their audiences. From collaborations to immersive experiences, we analyze the most effective formats and the keys to building campaigns where brand and artist shine as protagonists.