Music and brands: strategic composition

At BIME we know everything about music and more. And in this case, we’ve teamed up with the marketing industry to generate conversations about the long-standing relationship between brands and music.

This proposal seeks to provide BIME attendees with a full day dedicated to exploring the relationship between music and brands. The section “Music and Brands: Strategic Harmony” will provide valuable information on how brands can effectively use music in their marketing strategy, either through their own projects or through sponsorship.

Lectures and panels will offer case studies of successful collaborations between brands and artists, and discuss current trends in the use of music in marketing. In addition, interactive workshops will allow participants to learn how to build a solid music strategy for their brand, as well as discover new music sponsorship opportunities.

With this proposal, BIME will expand its reach and offer an enriching space for music industry professionals, record labels, music streaming companies, industrial property rights societies, promoters and live music companies, and ticketing platforms to connect with brands and explore new ways of collaboration in the music and marketing sphere.

In the previous edition, the BIME Pro program included panels related to brands such as Pernod Ricard, Mahou or Elrow, among many others. It also counted with the participation of great marketing professionals such as Gonzalo Figari, director of Club de Creativos, and Gonzaga Urritia, director of Vampire, among others.

PROGRAMME

THURSDAY 26

The Power of Music

It explores the deep connection between music, society and the world of brands. We begin by understanding the fundamental role that music plays in our daily lives, from its emotional effects to its ability to unite communities and express cultural identities, as well as its key economic figures.

As we delve into the intersection of music and brands, we discover how this powerful artistic tool becomes an essential pillar in branding strategy. We analyze how music selection can evoke specific emotions and establish emotional connections with consumers. We examine emblematic cases of brands that have capitalized on this connection, transforming the way we perceive them.

From music in advertising campaigns to its role in the customer experience, we explore how brands can leverage this powerful tool to stand out in a crowded marketplace.

Successful cases of brand-artist collaborations

Join our selection of experts as they unravel the secrets behind iconic collaborations between brands and artists. From mergers that have redefined culture to partnerships that have resonated around the world, this panel will take us behind the scenes and show us how synergy between brands and musical talent can generate amazing results.

Discovering New Opportunities in the “music territory” in collaboration with Vampire

Join this interactive session where music industry visionaries will explore new avenues of content generation. From innovative activations to disruptive strategies, this session will challenge you to rethink how brands can harness the power of music to create authentic and lasting connections with their audiences.

Connecting Audiences: Music, Brands and New Experiences

Thought leaders at the intersection of music and brands will explore new frontiers of consumer experience. From transforming events into immersive experiences to creating musical narratives that resonate with audiences, discover how music is reinventing the way we connect with brands.

BOGOTÁ 6 - 9 MAY 2025

BILBAO URR 28 - 31 OCT 2025

Music and brands