Jorge Navarro

Jorge Navarro, Head of Label Relations for Mexico and Colombia at YouTube/YouTube Music, started his career in music as a member of the indie pop band Ventilader with whom he had the opportunity to record 3 studio albums, the last one with Sony Music label. In 2016, he moved to the music business side of the business, joining ONErpm as A&R, specializing in independent pop and alternative projects. During his time at ONErpm, he signed artists such as Silvana Estrada, Marco Mares, Camilo Séptimo and Daniel Me Estas Matando. He later expanded his reach to hip hop and regional Mexican music and had the opportunity to work with artists such as Aleman, Playa Limbo, Cardenales de Nuevo Leon, La banda Baston, Sabino, Rawayana, and more.

Since joining YouTube in 2021, he has worked to amplify the reach and presence of his partners’ releases in the territory. To do so, he has used YouTube’s tools and has worked hand in hand with Mexican and Colombian labels.

In recent years, Jorge Navarro has helped YouTube become a key platform for independent music in Mexico and Colombia. His work has helped artists from both countries reach wider audiences.