BIME Pro Main Programme
20250507 12:30 : 13:10Salsa Without Borders: Building the Future of a Timeless Genre
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In an ever-evolving music industry, salsa continues to reinvent itself, driven by new voices, digital tools and a growing global appetite for Latin music. Join three salsa artists from different generations and geographies to understand salsa’s adaptations, its modernization beyond the stage and leveraging rights management, digital platforms and social media to expand the genre’s global reach.