BIME Pro Main Programme
20250507 15:45 : 16:20Other Shores of Identity: Creativity, Music and Brand
Ponentes participantes:
The line between music and other forms of consumption is increasingly direct. Through hybrid formats, immersive experiences and creative proposals, brands are finding new ways to connect emotionally with their audiences. In this panel, we explore how brand identity can take shape on stage, and how music becomes a catalyst for relevant, memorable and authentic storytelling.