In this practical workshop, Repsol will guide us through the process of designing and executing brand activations at music festivals. With their extensive experience in sponsoring large-scale events, Repsol will share key strategies for creating initiatives that not only enhance brand presence but also foster authentic and memorable connections with the audience. Participants will have the opportunity to explore real case studies, learn about best practices for maximizing the impact of activations, and discuss how to adapt these strategies to different types of festivals and audiences.