In an interconnected world where distances have been reduced to the scroll, we analyze the new directions for publishing in light of what the new technological and consumption phenomena of the music industry represent, in the midst of a dispute for the global expansion of music the need to keep local markets strengthened. This scenario becomes a key point to imagine new market strategies, under this reading, how to present new music to listeners, overcoming the boom of releases? What other scenarios, physical and digital, to reinvent to better connect with audiences? How to capitalize on the loyalty of listeners?