Music plays a crucial role and can aid in creating a brand’s identity. Ballantine’s is a prime example. Both globally and in Spain, Ballantine’s has a strong association with music.

Ballantine’s has earned its position in this space by creating several important platforms along the way:

Collaborations with artists, Boiler Room TRUE MUSIC, Ballantine’s Stay True Records (from La Peligrosa), and presence at hundreds of events & festivals, along with limited editions featuring iconic artists known worldwide.

All these initiatives have allowed the brand to establish a clear positioning in the music world and become the top FMCG brand in social media interactions (Source: Epsilon Panel Top Music Profiles March ’23 – Feb ’24).