In this masterclass, we will gain firsthand insight into how the success phenomenon of the Spanish artist Saiko is due to a combination of his distinctive musical style, strategic collaborations, and effective management of digital platforms. Together with his team, we will explore how the path to success involves careful planning and execution of promotional campaigns on social media, music streaming platforms, and with major brands.

Additionally, the importance of collaborations with other artists and the creation of unique live experiences that resonate with the audience will be highlighted. All of this, combined with Saiko’s innate talent, is key to his recognition and growth in the music industry.