Jameson Thomas, the creative mind and strategist behind groundbreaking projects like Coachella Innovation and collaborations with top artists such as Grimes and Doja Cat, shares his experience at the forefront of global entertainment. From integrating advanced technology into festivals to creating Nigeria’s first-ever manga and hosting virtual festivals in Minecraft, this talk unveils the key strategies and concepts that are transforming fan engagement, elevating them to the status of superfans. Discover how IP development and worldbuilding are redefining the relationship between artists and their audiences in an increasingly immersive and connected world.