In a world where music and brands are increasingly intertwined, creativity becomes the driving force that defines the success of these collaborations. In this session, Toni Segarra, one of the big names in advertising, and Little Spain, the influential creative collective behind some of the most innovative projects at the intersection of music, art, and culture, come together to share their unique perspectives.




We will explore how the boldest and most disruptive ideas not only capture attention but also create lasting connections between brands and their audiences. From campaigns that challenge the norms to the construction of authentic narratives that resonate globally, this session will provide an immersive look into the creative strategies shaping the future of musical branding.