Brazil is the only Latin American country among the world’s top ten music markets and the second fastest growing. In a context where the underground dominates the mainstream and local music becomes global, the Brazilian market offers endless possibilities as an emerging market that is attracting the attention of major international players.

Brazilian music is making its way globally, but what are the keys to exporting its artists to the world? What are the challenges in moving from a hyper-localised – albeit huge – market to the global sphere? How does the LatAm market connect with the Brazilian market and what routes are woven between the two?

In this panel we will unravel the keys and opportunities for export through the case of Luisa Sonza.