Currently, being a promoter in the music industry faces unprecedented challenges. Rising costs, particularly in production and artist bookings, along with more intense competition than ever, have made sponsors essential partners. Their presence has become natural in the music landscape, creatively integrating into on-site experiences that aim to add value without overwhelming the audience or undermining the essence of the event. In addition to traditional promotional sponsorships, ticketing platforms have emerged as a crucial source of funding. Technology not only optimizes the sales process but also enhances the user experience, becoming key allies for promoters and brands in this era of the music industry.