n the bustling world of electronic music, the ‘latin club’ has emerged for nearly two decades as a crossover between techno and Latin rhythms such as reggaeton and cumbia. These sounds are captivating dance floors from Bogotá to Berlin, permeating the most influential stages of global electronic music. But how do we move away from trends to build a scene that tells the contemporary story of clubbing? How do we create a sustainable club culture while escaping the consumption of cultural identities that are appealing to the market?