In this conversation, we will explore how festivals can measure their carbon footprint, implement offset strategies, and engage audiences to build a community committed to sustainability. We will discuss the evolution of measurement methodologies and environmental certifications in Latin America, highlighting their relevance within the cultural sector.

A standout example of best practices in this field is the Bahidorá Festival, which has placed sustainability at the core of its operations, adopting concrete actions to reduce its environmental impact and actively promoting ecological awareness among its audience.

Through the lens of the BCorp model, we will analyze the importance of sustainability within this certification and how it is being integrated into live events. All of this with the purpose of understanding how culture and live music can thrive while respecting the environment and treating it as a key stakeholder.