Jorge Cubillos
GRUPO ARF SAS, Co-founder and General Manager DURO.MÚSICA
In 18 years, after a brief stint in journalism and a parallel career of a decade as the lead singer of a pre-pandemic band, Jorge Iván has stood out for his expertise in the creation and management of independent music companies, discovering, developing and promoting Ibero-American talent. He defines his current venture, DURO.MÚSICA, as “a creative HUB where music is the language”, a subsidiary of DURO, a content agency for brands such as Adidas, Warner Music Latina, among others.
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