
Alejo Pacheco
DURO, Co-founder and Creative Director DURO
Industrial designer by profession, drummer since childhood, content creator by consequence, creative director by vocation, speaker from time to time and entrepreneur by responsibility. Co-founder of DURO, a creative content studio from which he is dedicated to produce ideas and campaigns with digital language for major national and international brands. In 2024 he opened DURO.MÚSICA, a subsidiary company that operates as Record Label, Publishing, Management & New Business Agency.