Can AI replace artists? Is it capable of evoking emotions? Can a song be created from a prompt? What are the main innovations this model brings to artistic creation? These are some of the fundamental questions we will address in this talk. We will delve into how artificial intelligence and emerging technologies are reshaping the creative landscape, challenging traditional dynamics and authorship models. Additionally, we aim to explore the main tensions posed by these new technological paradigms, including the potential for total content standardization versus the ability to generate truly unique creations. This space will help us better understand how to coexist, raise critical awareness about these tools, and learn to co-create with these technologies while preserving the essence of human creativity.