Fandom and the YouTube ecosystem for artists

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Ebo Quansah

Jorge Navarro

Knowing how to read an algorithm is really about understanding people—and there’s no more important meeting point for artists than their community. For those looking to move beyond just reading numbers and start building real relationships with their audience, this masterclass explores how YouTube can become a channel for creating fandom: a community that not only listens to your music, but feels it, shares it, and grows with you.

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