Ebo Quansah is the head of Artist & Fan Experiences at YouTube, where he leads the company’s strategy around music fandom, artist monetization, and platform engagement. His work focuses on redefining how artists build direct relationships with their audiences at scale – across community, live experiences, merchandise, rewards and next-generation fan products. Operating at the intersection of product and culture, Ebo is helping shape YouTube’s evolution from a content platform into the primary destination for music fandom. He has led the development of foundational systems that transform passive listeners into active participants; turning engagement into identity, and identity into long-term loyalty. Beyond product Ebo actively brings together artists, executives, and operators across the industry to shape the future of fan engagement – facilitating conversations that bridge technology, culture, and the business of music. His perspective is grounded in a clear belief: platforms that succeed in the industry will be those that give fans a clearer identity and reason to come back – creating deeper cultural connection, stronger artist ecosystems, and new pathways for growth and monetization.
