Beyond the song: creativity in times of overexposure

PARTICIPATING SPEAKERS

Marisa Moya

Vicent Argudo Esteve

Zahara

In music, talent alone is no longer enough. What sets an artist apart is not only their music, but the story that surrounds them, connects them to their community, and gives them meaning in a world saturated with stimuli. Storytelling has become a central axis of artistic development, from the discovery phase to the consolidation of a solid career. This panel explores how these stories are built and projected: how an artist’s narrative is born, how it adapts to different platforms, and how it becomes a story shared by an audience that not only listens, but follows, feels, and engages.