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Recorded music
In this face-to-face, two paradigms collide in the world of music publishing. The "Pure Publisher" represents tradition and excellence in managing music rights, while the "New Ways of Collecting Royalties" explore innovative paths to maximize artists’ earnings in the digital age. Which path will the music industry of the future take? HERE’S THE FULL TALK
Encounters
Recorded music
Encounters
Recorded music
In the third episode of this series exploring the craft of music supervision, Juanto Tello reflects on the unexpected side of his creative process — the intuitive discovery of music. Sometimes the perfect song isn’t found through hours of research but arrives spontaneously in everyday life: on the subway, in a café, or playing softly in the background. Tello sees this heightened awareness as a key creative tool, equal in value to technical expertise or licensing knowledge. This episode also highlights the powerful role that TV series now play in boosting emerging artists. In an industry where mainstream radio exposure is hard to come by, audiovisual platforms give independent musicians a chance to reach millions. In projects like Entrevías, Tello carefully curated songs by little-known artists, many of whom saw a dramatic spike in listeners — especially across Latin America — after the show aired. This approach not only enhances the narrative power of audiovisual work but also turns music supervision into a platform for discovery. Choosing a track becomes more than a stylistic decision — it’s a creative act that connects audiences with new voices and expands what music can bring to a story.
Encounters
Recorded music
Juanto Tello delves into the creative and strategic challenges of selecting songs for television — with a focus on title sequences. These musical intros must capture the entire mood and message of a show. A strong choice can become iconic, setting the emotional tone and visual identity from the start — as seen in Narcos or El Embarcadero, where Travis Birds' Coyotes added depth and resonance to the series. Tello also uncovers the behind-the-scenes complexities of music licensing. There are no standard rates — each negotiation depends on the artist, the track's rights, and the context. From the expensive deal for Van Morrison’s Days Like This to the failed attempts with AC/DC, the path to securing a song is often unpredictable and shaped by more than just budget. This second episode sheds light on a role that merges artistic intuition, technical knowledge, and business skill. A key figure in the creative ecosystem, the music supervisor ensures that sound becomes story.
Encounters
Recorded music
Juanto Tello, a seasoned music supervisor in the audiovisual world, takes us inside the nuanced craft of selecting the perfect track for each scene. His role goes far beyond picking songs — it’s about emotionally interpreting a script and using music to enhance its storytelling power. A single track can turn a good scene into a memorable one, becoming an integral part of the viewer’s experience. This task requires vast musical knowledge — from current trends to timeless classics — as well as precision in managing music rights and licensing. The role is a hybrid of artistic intuition and technical execution, where speed and accuracy are essential to keep up with the production timeline. This episode highlights a key creative role that bridges two powerful worlds: audiovisual storytelling and recorded music, rooted in teamwork and artistic vision.
Presentation
Recorded music
A dissection of the mind of a music supervisor, in which artists, labels and publishers can closely understand what and how they are thinking. Spectators are offered an inside look into what music supervisors seek, including the most up-to-date sonic and lyrical trends.
MasterClass
Recorded music
This campus master class will delve into how to land a position in the world of synchronization. Music supervisors and other sync leaders will share their own experiences on how they got to where they are today, and how you can get your foot in the door.
Presentation
Recorded music
Music is one of the fundamental elements in video game development, contributing to the creation of player atmosphere and immersion, enhancing the narrative, increasing the player's emotional connection and helping to create the identity of the game itself. Putting music to a video game offers artists a variety of exciting opportunities, ranging from increased exposure and revenue diversification to creative exploration and interdisciplinary collaborations. It is a unique way to expand their reach and connect with a passionate global audience.
Presentation
Recorded music
Here we look at sync from a global perspective. The panelists will break down their experiences with sync in various capacities as it relates to their respective market. It is valuable to compare and contrast the ways in which music supervisors and sync licensing agents engage with their clients to execute sync deals. The most important aspects to consider are how fees, music clearance processes, and communication styles differ between countries. With a successful sync around the world, a local artist’s song has the potential to have a global impact.
Presentation
Recorded music
Este panel compara y contrasta el negocio de las licencias de sincronización en ambos lados del Atlántico profundizando en los distintos roles de un supervisor musical. Descubrimos el proceso de cómo se coordinan las licencias de sincronización de un país a otro. Discutimos las diferencias en los presupuestos, así como el aumento de la publicidad en las redes sociales en lugar de la publicidad tradicional en televisión. Cerramos con las últimas tendencias que ocurren en ambos mercados, incluidas las tendencias creativas y cómo los artistas pueden verse afectados.
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