Encuentros: Juanto Tello (Part 3)

In the third episode of this series exploring the craft of music supervision, Juanto Tello reflects on the unexpected side of his creative process — the intuitive discovery of music. Sometimes the perfect song isn’t found through hours of research but arrives spontaneously in everyday life: on the subway, in a café, or playing softly in the background. Tello sees this heightened awareness as a key creative tool, equal in value to technical expertise or licensing knowledge. 

This episode also highlights the powerful role that TV series now play in boosting emerging artists. In an industry where mainstream radio exposure is hard to come by, audiovisual platforms give independent musicians a chance to reach millions. In projects like Entrevías, Tello carefully curated songs by little-known artists, many of whom saw a dramatic spike in listeners — especially across Latin America — after the show aired. 

This approach not only enhances the narrative power of audiovisual work but also turns music supervision into a platform for discovery. Choosing a track becomes more than a stylistic decision — it’s a creative act that connects audiences with new voices and expands what music can bring to a story.