Encuentros: Juanto Tello (Part 2)

Juanto Tello delves into the creative and strategic challenges of selecting songs for television — with a focus on title sequences. These musical intros must capture the entire mood and message of a show. A strong choice can become iconic, setting the emotional tone and visual identity from the start — as seen in Narcos or El Embarcadero, where Travis Birds' Coyotes added depth and resonance to the series. 

Tello also uncovers the behind-the-scenes complexities of music licensing. There are no standard rates — each negotiation depends on the artist, the track's rights, and the context. From the expensive deal for Van Morrison’s Days Like This to the failed attempts with AC/DC, the path to securing a song is often unpredictable and shaped by more than just budget. 

This second episode sheds light on a role that merges artistic intuition, technical knowledge, and business skill. A key figure in the creative ecosystem, the music supervisor ensures that sound becomes story.