Creativity without limits: reinvent or die

PARTICIPATING SPEAKERS

Jordi Roca

Carmen Matutes

Carlos Latre Ruiz

When the industry trembles, only creativity remains.
This talk brings together three leading figures who have made ingenuity, intuition, and reinvention their guiding principles: Carlos Latre, master of stage versatility; Carmen Matutes, a driving force behind visionary projects in tourism, leisure, and culture; and Jordi Roca, owner and pastry chef at El Celler de Can Roca, whose imagination and sensitivity have elevated gastronomy to the realm of sensory art.

From their different areas within the Cultural and Creative Industries, they will share how, in times of uncertainty or saturation, creativity has been their compass — turning crisis into opportunity.
A vibrant conversation about the power of art, communication, and innovation to reinvent themselves time and again, and a powerful reminder for the music industry: there are no limits when you create with passion.