Date: October 29, 2026

Time: 12:30 PM

Location: Sala 0D, Palacio Euskalduna (Bilbao)

BIME Event

Aupa is a word with a double meaning: on the one hand, it is a conjugation of the verb aupar (to lift, to uplift) and, on the other, an interjection used to express something extraordinary or worthy of care. This idea gave rise to the AUPA! recognitions, awarded by a jury of expert professionals in a participatory and independent way to people, companies and projects within the music industry that have made a notable contribution to the collective advancement of the sector.

These recognitions aim to highlight and celebrate creative, bold, daring or altruistic work that inspires others and serves as an example to follow. The goal is to create a representative event that, from a place of admiration and respect, publicly celebrates the contribution of different agents to the growth of the music industry, always guided by principles of ethics, sustainability and a gender perspective.

RECOGNITIONS

✸ Categories

Altavoz

Award for agencies, media outlets or press offices that, through creativity and hard work, have promoted and positively impacted more people in the music industry.

Artist

Award for an artist for their outstanding and innovative contribution to music, considering impact, ethics and creativity.

Live Music Venue

Award for a live music venue that promotes new proposals, quality and social and environmental awareness.

Festival

Award for a festival that stands out for its talent, quality, innovation and positive impact on the industry and its surroundings.

Private Initiative

Award for companies and private entities for their creative and disruptive partnerships and their support and contribution to the music industry.

Public Initiative

Award for a festival that in 2024 stood out for its creativity, innovation, ethics and quality, generating a positive impact on its surroundings and the industry.

Production

Award for the music production work of the year that stands out for its innovation, risk-taking and impact.

Promoter

Award for an events promoter that stands out for its programming, ethics, creativity and support for talent.

Project of the Year

Award for an initiative that drives the advancement of the music industry, standing out for entrepreneurship, education, outreach and social impact.

Territory with Music

Award for a city, municipality or community that integrates music into its cultural programming, promoting development, support, visibility and respect.

Recording

Award for the recording project of the year, considering its production, design, communication, marketing, image and social impact.

Editorial Work

Award for the music publishing work of the year for its originality, creativity, participation and contribution to music culture.

Career

Recognition of the career of a person, industry professional, association, media outlet, etc. whose work has made a noteworthy contribution to the development of the music industry.

Start-Up Competition

Award for the winner of the BIME Start Up Competition, selected by a jury of specialists in new technologies and innovation.

BIME Campus

Presentation of BIME Campus diplomas, giving students the opportunity to delve into the core of the industry.

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