Through a creative lens: how to sell sponsorships

PARTICIPATING SPEAKERS

Alejandro Uribe

Camila Barraquer

The best partnerships between artists and brands are built by understanding what each side is looking for—and how creativity is the key ingredient to finding a solution with real impact. Alejandro Uribe explains how to approach this relationship from that perspective: how to identify the right fit, how to build a proposal that speaks the brand’s language, and how to close deals that generate real value for both sides.