The artist's path

PARTICIPATING SPEAKERS

Dayanara

Laura Pérez

Leodan Guerrero

Isaac Guerrero

What are the keys to building a lasting music career? This panel proposes an unusual conversation: tracing the full journey of a musical project—from its first presentation to a distribution team to its positioning across platforms, stages, brands, and real audiences.
It’s a journey that goes far beyond DSPs, placing storytelling, strategy, and long-term relationships at the center. Featuring key voices from the Andean region, the talk brings together artists, labels, and managers from different generations and genres who today represent cases of local impact and international expansion.
An honest and practical conversation about real processes, lessons learned, milestones, and decisions that shape the present and future of Latin American music. Ideal for artists, managers, labels, and professionals who want to understand how to move from a good idea to a project that works in the real world.

PARTNERS COLLABORATORS