Sold-Out as the Holy Grail of the Live Industry.

Hanging up the “no tickets available” sign has been, and continues to be, the ultimate goal of anyone who organizes cultural events. Is it more difficult today than ever before? How can you convince people to attend live music events in times of Netflix and Fortnite? Which traditional tools still work, which ones don’t, and what new ones should we take into account when it comes to attracting audiences to venues and festivals? In this panel, we put these questions on the table and try to answer them—or at least try to shed some light on them.