Pedro began his career as a strategist, spending more than 12 years at creative agencies such as D6, Sra. Rushmore and La Despensa, where he served as Creative Strategy Director. Driven by his passion for the performing arts and music, he joined Sony Music’s marketing team in 2016, bringing creative and strategic solutions to artists’ positioning, content and storytelling, while collaborating across different areas on the development and transformation of the entertainment business.
With a background in strategic design, cultural management and playwriting, he has always approached his work at the intersection of different creative and artistic disciplines.
