PEDRINA

Pedrina, originally from Bogotá and now based in Mexico City, has established herself as one of the most distinctive voices in Spanish-language alternative pop. With a sound that fuses pop, electronic, and Latin American roots, her music stands out for the originality of its lyrics and a delivery that immediately connects with a wide range of audiences: urban youth seeking authentic artistry, festival-goers open to discovery, and adult listeners who value honest lyrics and heartfelt melodies. Her music finds a natural home both in digital playlists and on major stages, creating an emotional connection that transcends generations and cultural borders.

Throughout her career, she has brought her music to some of the most important stages and festivals across Ibero-America, including Vive Latino (CDMX), Pal’ Norte (Monterrey), Rock al Parque and Estéreo Picnic (Bogotá), SXSW (Texas), Horizonte (Germany), APFEST (Russia), PortAmérica and Phe Festival (Spain), among many others.

Her songs have reached millions of streams on digital platforms, with hits like “Enamorada” (25M+), “Solo Quiero” (10M+), and “Serás” (2.7M+), along with prominent syncs in film, TV, and advertising — including “La Casa de las Flores” (Netflix, Mexico), “Valeria” (Netflix, Spain), “Kiki, el amor se hace” (Spain), “Mirreyes contra Godínez” (Amazon Prime, Mexico), and Payless Shoes campaigns in the U.S.