Miriam López Ramal is Academic Director at PONS Escuela de Negocios, where she leads specialised programmes in innovation, intellectual property, creative industries, entertainment and business development, contributing to the training of professionals who are driving the transformation of the cultural and creative sectors.
With a career focused on building bridges between business, education and industry, she has developed projects aimed at creating professional opportunities, facilitating knowledge transfer and connecting talent, organisations and innovation ecosystems. Her work focuses on identifying the needs of creative markets and turning them into training and collaboration initiatives capable of generating a real impact on professionals and companies.
Throughout her career, she has worked closely with leading companies, institutions and experts, promoting programmes related to innovation management, intellectual property, professional representation and new business models emerging from digital transformation. This experience has given her a cross-sector perspective on the challenges and opportunities currently facing the cultural and entertainment industries.
Particularly interested in talent development and the evolution of the creative industries, she actively participates in initiatives that foster collaboration between professionals, companies and cultural organisations. Her work is focused on creating environments where creativity, technology and business come together to generate new opportunities for growth, innovation and sustainability.
In recent years, she has worked on creating strategic partnerships and collaborative projects with organisations from different fields, facilitating connections between academia and the professional sector. Her approach is based on the belief that continuous learning, innovation and cooperation are key to addressing the challenges of an ever-evolving industry.
In the context of music and entertainment, she advocates for the importance of building ecosystems that connect artists, companies, educational organisations, institutions and cultural stakeholders, fostering knowledge-sharing and collaboration networks that can strengthen the sector’s international competitiveness.
As a BIME participant, she brings a perspective that combines education, innovation, entrepreneurship and business development, with a particular interest in how training and strategic partnerships can contribute to the growth of the cultural and music industries. Her goal is to continue fostering spaces where new opportunities, valuable connections and projects capable of creating an impact within the global creative ecosystem can emerge.
