Matthew Greer is an Artist Manager at ATC Management, based in London and working across the company's offices in Los Angeles and New York. Since 2013, he has built a reputation for artist-first, long-term strategy in global alternative and rock.
Greer joined ATC as a scout and intern before moving into day-to-day management. He now manages a roster that includes The Hives and Ego Kill Talent.
A defining feature of Greer's approach is his Latin America-first thinking. Recognising the region as one of the fastest-growing markets for alternative and rock music, he has made it a strategic focus across his roster — prioritising long-term audience building, consistent touring, and deep local partnerships rather than treating LatAm as a secondary market.
That approach has been central to The Hives' modern resurgence. Greer has overseen the campaigns for The Death of Randy Fitzsimmons and The Hives Forever Forever The Hives — both UK Top 5, both No.1 in Sweden while dramatically expanding the band's footprint across North and South America. Highlights include their 2023 show at Concha Acústica de Bello Monte in Caracas, the first major international Anglo rock concert in Venezuela in roughly a decade, and selling nearly 15,000 tickets at Palacio de los Deportes in CDMX.
Most recently, The Hives joined My Chemical Romance as special guests on the South American leg of The Black Parade 2026 Tour, playing arenas and stadiums in Lima, Santiago, Buenos Aires, São Paulo, Bogotá and Mexico City.
Alongside his roster work, Greer has been instrumental in growing ATC's own presence in Latin America, building promoter relationships and positioning international alternative artists for sustainable, long-term growth in the region.
