With more than 30 years of experience in the music industry, including several years at record labels such as Universal Music and Sony Music, María has been a key figure in the creation and implementation of marketing, public relations, and communications strategies for a wide range of musical projects. She has worked with renowned Colombian artists such as Andrés Cepeda, Shakira, Juliana, Chocquibtown, Silvestre Dangond, Juanes, and Fonseca, among others. Her experience also extends to internationally acclaimed artists such as One Direction, Ricardo Montaner, Cimafunk, Marc Anthony, Reik, Kany García, Eminem, Il Divo, Foo Fighters, and Adele, to name just a few.
In 2019, she founded Queen Street Talent, an agency specialized in developing comprehensive marketing, public relations, and communications strategies for the music industry. Since its creation, the company has become a benchmark in designing strategic plans that help take musical projects to the next level. Some of the agency’s clients include Andrés Cepeda, Mun Entertainment, Warner Colombia, and TIMØ.
Her career was recognized in 2023 when she was included in Billboard’s Women in Music list as one of the five most influential and experienced executives in Latin music across international markets. This recognition highlighted her work and the impact she has had on the U.S. Latin music market.
In 2024, she was invited to participate as a speaker at Primavera Sound Barcelona, where she shared her experience in the talk “From Local Rhythms to Global Hits.” Additionally, the Colombian magazine PYM—one of the most widely read publications in Colombia within the advertising and marketing industry, with over 40 years of history—included her in its “Women to Watch” list, recognizing her leadership and innovation in marketing within the music industry.
