With over 15 years of international experience across Europe and the United States, Marcos García has built and scaled partnership frameworks connecting music, entertainment and sports properties, publishers, creators, artists, athletes, and public figures with platforms and brands. His career is defined by sustainable, audience-led growth models that balance editorial independence with commercial scale. Over the past decade, he has also developed deep, first-hand knowledge of Spain's digital media market and its evolution, from social distribution to the creator economy and subscription-led business models.
Before joining Substack, Marcos spent 4.5 years at TikTok España overseeing Sports, Culture & Entertainment Partnerships. Previously, at We Are Era (RTL / Bertelsmann Group), he directed partnerships across Europe's largest YouTube creator and publisher network, delivering large-scale and multi-platform activations.
