Prior to opening up Guerrera PR, Marketing & Management, Loren Medina founded and co-owned Digital Girl in 2009, a PR and digital marketing company whose client roster included icons such as: Shakira, Maná, Calle 13, Ricky Martin, Romeo Santos, and Aventura, amongst many others and companies such as: AEG, Live Nation, Universal Music, Epic Records, Sony Music, SESAC, Quincy Jones Productions. Loren has worked in the music industry for over 23 years - 15 years at Guerrera as a publicist, consultant and artist manager, 4 years as a product manager at Sony Music Latin and 3 as an artist manager and independent record label owner.
