Latin American hype: from urban sounds to the global alternative scene

PARTICIPATING SPEAKERS

Joel Moya

ESTEBAN ROJAS

Jesse Baez

Juana Rozas

 The favorite artists of your favorite artists map out a vibrant landscape: Esteban Rojas, an urban reference from Cali; Jesse Baez, a Guatemalan conquering Mexico; Lara91K, a rare Argentine presence with collaborations ranging from Duki to Julieta Venegas; Dano and Santiago Motorizado; and Juana Rozas, with her universe of drama and horror. We talk with them about the branching paths of what is considered ‘urban’ and how it is being reshaped into a unique alternative scene. What does it mean today to redefine contemporary Latin music and connect with new global audiences?

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