Another way to experience a concert: ticketing, data and imagination

PARTICIPATING SPEAKERS

Lucía Martínez

Javier Lorbada

Santi Sanús

Rocío Trujillo Alba

Amandine Delpierre

Digital music consumption has become a key input to imagine live shows that respond to the tastes and expectations of audiences. We explore the transformations that data and new technologies have brought to ticket sales and strategies to protect and satisfy consumers.