Juan Ortiz de Zaldumbide

Originally from Bogotá, Colombia and based in Malmö, Sweden since 2018, Juan Ortiz de Zaldumbide is a professional with almost 20 years of experience in the music industry.

He is the founder of That Music Agency, a booking and consulting agency that connects the music markets of Europe and Ibero-America.

Previously, he was co-founder of M3 Music, where for 13 years he managed the careers of artists such as Bomba Estéreo and Monsieur Periné, among others.

He is a specialist in export, artistic mobility, and international development.