Since beginning his career in the early 2000s, Jose Cedeño has established himself as a visionary executive across consulting, consumer products, and entertainment—specializing in corporate strategy, operations, and large-scale M&A integrations. He brings over two decades of experience leading transformational initiatives across industries, with a strong focus on Latin and global markets.
In his current role as Executive Vice President and General Manager of Interscope Capitol Miami, Cedeño oversees Artist Development, Marketing, Revenue, Strategy, and Operations. He works closely with a roster of influential artists including Karol G, J Balvin, Kali Uchis, Selena Gomez, Xavi, Iván Cornejo, and Bad Gyal, helping drive both creative direction and commercial growth.
Over the past six years, Cedeño has played a central role—alongside Nir Seroussi and John Janick—in launching and expanding the Latin division of Interscope Capitol. This strategic effort focuses on signing and scaling Spanish-speaking artists across the U.S. Latin market, Spain, and Latin America, reinforcing the label’s global presence in Latin music.
Prior to his current role, Cedeño served as SVP at Sony Music Latin, where he was instrumental in the success of artists such as Nicky Jam, Ozuna, Enrique Iglesias, Maluma, Jennifer Lopez, Ricky Martin, Pitbull, Farruko, Natti Natasha, Shakira, and Becky G. His strategic contributions helped shape Sony Music Latin’s rise to dominance in the genre.
Before entering the music industry, Cedeño built a strong foundation in consulting and consumer products, leading post-merger integrations and operational transformations for global organizations. His ability to bridge strategic planning with execution has been a hallmark throughout his career.
A native of Venezuela, Cedeño holds an MBA from Northwestern University’s Kellogg School of Management and a degree in Industrial Engineering from the University of Dayton. His cross-sector expertise and passion for talent development position him at the forefront of music industry innovation.
