James Cruz

Cruz Control CEO and Founder, James Cruz has served as President of Bad Boy Management and head of Strategic Partnerships for Sean Combs Enterprises (SCE), where he led Sean “Diddy” Combs’ team, including serving as Mr. Combs’ exclusive manager since 2009. During his time at SCE, Cruz was responsible for elevating the Sean Combs brand from a well-known music artist to a luxury lifestyle brand and tastemaker in fashion, media, spirits and sports beverages. I played a key role in bringing the Aquahydrate high-performance water and Deleon tequila brands to the Sean Combs Enterprises portfolio, and also oversaw all Hispanic marketing for both Deleon tequila and Ciroc vodka. My expertise in multicultural marketing led him to launch Cruz Control Enterprises, a standalone consulting firm which provides brand marketing and consulting services throughout sports, media and consumer products, including Brand Jordan, 1-800-Flowers, Showtime Sports and Amaras Mezcal. Cruz Control also supports all marketing efforts for SCE brands, including Ciroc, Deleon, Aquahydrate and Revolt Network.