From FM to Streaming. A Long Road for Music

Will streaming kill the job of the radio music programmer?" Just as in the 1980s the song Video Kill The Radio Star came out, in these times of the algorithm, commercial radio is facing great competition in music consumption: streaming platforms. In that sense, what role is radio playing as the natural hit maker, the medium that predicted who the stars of tomorrow were going to be, the radio that played for the first time that song that was going to captivate thousands of people. Today many FM users have migrated to streaming, looking to personalise their music experience, to be their own DJ's, to be in control of the music they listen to, without the need for voices, without the need for commercial cues. So what role is commercial radio playing today and how do they relate to these new consumers?